Digital marketing is a powerful strategy that leverages online platforms to promote businesses, products, and services. It includes various techniques such as SEO, social media marketing, content marketing, email marketing, and paid advertisements. With the rise of the internet and smartphones, digital marketing has become essential for businesses to reach their target audience effectively. It allows companies to engage with potential customers, build brand awareness, and drive sales through data-driven strategies. Unlike traditional marketing, digital marketing provides measurable results, enabling businesses to track performance and optimize campaigns for better ROI. With the right approach, businesses can grow rapidly in the competitive online space.